If you were planning to drive home a brand-new Toyota in February 2026, it might be time to re-check your bank balance. Following the annual trend of price revisions at the beginning of the year, Toyota Kirloskar Motor (TKM) has officially announced a price hike across four of its most popular mass-market models in India — Urban Cruiser Hyryder, Urban Cruiser Taisor, Glanza, and the Rumion MPV.
Interestingly, Toyota’s premium models such as the Fortuner and Innova Hycross had already received a price increase in January 2026. February now marks the price correction for Toyota’s more affordable lineup, which caters to first-time buyers, families, and mileage-focused customers.
According to industry experts, the reasons behind this hike include rising input costs, increased logistics expenses, and a reshuffle in production economics at the start of the new financial cycle.
Let’s take a detailed, variant-wise look at how much more you will need to pay — and whether buying a Toyota still makes sense.
Toyota Price Hike February 2026: What Has Changed?
Toyota’s latest revision affects four high-volume models spanning hatchbacks, crossovers, SUVs, and MPVs. Depending on the model and variant, prices have gone up by ₹6,800 to ₹21,000, translating to a 0.59%–1.98% increase.
The new prices are effective from February 1, 2026, and customers with pending deliveries should note that most dealerships follow a “price at the time of delivery” policy.
Toyota Urban Cruiser Hyryder: The Mid-Size SUV Update
Highest Price Hike in Toyota’s Mass Segment
The Toyota Urban Cruiser Hyryder has received the largest price hike this month. Known for its 28+ kmpl strong-hybrid mileage, the Hyryder remains Toyota’s most technologically advanced offering in the mass market.
Updated Price Details
Maximum Hike: Up to ₹21,000
Percentage Increase: Approx. 1.40%
New Price Range: ₹10.99 lakh – ₹20.19 lakh (Ex-showroom)
What’s Affected
Neo Drive (Mild-Hybrid)
Strong-Hybrid
CNG variants
Expert Insight
Despite the increase, the Hyryder continues to be a strong alternative to the Hyundai Creta and Kia Seltos, especially for buyers who prioritize fuel efficiency and lower running costs over outright performance.
Toyota Urban Cruiser Taisor: Crossover Becomes Dearer
Turbo-Petrol Variants Take a Bigger Hit
The Toyota Urban Cruiser Taisor, Toyota’s version of the Maruti Fronx, has seen its popularity grow steadily — and that demand is now reflected in its pricing.
Updated Price Details
Maximum Hike: Up to ₹16,400
Percentage Increase: Approx. 1.88%
New Starting Price: Around ₹7.25 lakh (Ex-showroom)
Key Detail for Buyers
1.0L Turbo-petrol variants have seen a higher share of the hike
1.2L naturally aspirated variants are relatively less impacted
Bottom Line:
The Taisor remains competitively priced in the compact crossover segment, but performance-focused buyers will feel the hike more.
Toyota Glanza: Premium Hatchback Pricing Revised
Entry and Mid Variants Most Affected
The Toyota Glanza, often referred to as the “more premium Baleno”, has also become costlier this February.
Updated Price Details
Maximum Hike: Up to ₹15,800
Percentage Increase: Approx. 1.98%
New Starting Price: ₹6.46 lakh (Ex-showroom)
Variant-Wise Impact
E, S, and G variants have seen a noticeable increase
Some top-end ‘V’ variants have seen minimal or no change in select cities
Buyer Insight:
Toyota appears to be protecting top-spec pricing in some markets to keep showroom footfall strong.
Toyota Rumion: Marginal Hike for the 7-Seater MPV
Least Affected Toyota Model in February 2026
Good news for large families — the Toyota Rumion has received the smallest price hike among all Toyota cars this month.
Updated Price Details
Maximum Hike: Up to ₹6,800
Percentage Increase: Approx. 0.59%
New Starting Price: ₹10.51 lakh (Ex-showroom)
Important Note
Toyota discontinued the entry-level ‘E’ variant in January 2026, which has effectively increased the “starting price” for new buyers.
Verdict:
Even after the hike, the Rumion remains a value-for-money 7-seater MPV with Toyota’s reliability advantage.
Toyota Price Hike Summary – February 2026
| Model | Max Hike | New Starting Price (Ex-showroom) |
|---|---|---|
| Urban Cruiser Hyryder | ₹21,000 | ₹10.99 lakh |
| Urban Cruiser Taisor | ₹16,400 | ₹7.25 lakh |
| Toyota Glanza | ₹15,800 | ₹6.46 lakh |
| Toyota Rumion | ₹6,800 | ₹10.51 lakh |
Also Read :- Top 5 EVs Under ₹15 Lakh: The Best Budget Electric Cars to Buy in 2026
Why Is Toyota Raising Prices Now?
Although TKM has not issued a detailed explanation, industry trends point to three clear reasons:
1. Commodity & Component Costs
Steel prices remain volatile
Hybrid systems rely heavily on expensive electronic components
2. Logistics & Transportation
Rising freight costs across India
Increased fuel and supply-chain expenses
3. Portfolio Balancing Strategy
Maintaining a pricing gap between Maruti-sourced models and Toyota’s global offerings
Ensuring brand positioning remains intact
Important Note on Waiting Period & Price Protection
This is one of the biggest pain-points for buyers.
Pro Tip:
Most Toyota dealerships follow the “price at the time of delivery” rule. If your vehicle is delivered after February 1, 2026, the new price will apply, even if you booked earlier — unless price protection was clearly mentioned in your booking agreement.
Final Verdict: Is It Still Worth Buying a Toyota?
A price hike of ₹7,000 to ₹21,000 is unlikely to break the deal for most buyers. Toyota’s strengths remain unchanged:
3-year / 1,00,000 km warranty
Excellent resale value
Best-in-class strong-hybrid fuel efficiency
Proven long-term reliability
If anything, the February 2026 hike reinforces the fact that Toyota cars continue to command strong demand in the Indian market.