Maruti Repeats Its Winning Formula: Victoris Set to Follow Fronx–Baleno Strategy After Grand Vitara
Maruti Suzuki has once again proven that it understands the Indian car market better than most global manufacturers. Over the years, the brand has successfully used a “dual-product strategy”, where one core model is presented in two different avatars to attract multiple buyer segments. The most recent and successful example of this strategy is the … Read more